"oh my god stop criticizing young girls who like 50 Shades of Gray or Twilight you can’t tell them what they can and can’t read"
no we can’t but we have to protect young girls from mistaking abusive behavior for genuine affection at all costs
This is a personal project I did for one of the greatest softdrinks there is. “Julmust”
Julmust, or directly translated; “Christmas sap”. Its a swedish beverage mostly consumed during Christmas in Sweden. I did this small project based on the concept to tell the rest of the world about this awesome drink, and f ex, to bring something typical home from sweden as a gift when visiting.
The visual concept is built on the creator of the beverage´s background as a chemist, and a typical swedish christmaselement, the strawgoat/yulegoat, which´s origin dates back a long time in pagan nordic christmas traditions.